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Highly rated mobile app for Baltic digital services company
With rapidly rising digitalisation, customers’ approach has been successfully moving from “I want to be served” to more like “I want to serve myself” – for example, already 71% of e-shoppers prefer self-service.
This created enough room for self-service-based solutions to expand through various sectors, heavily influencing the telecommunications market. Wherefore, companies started to enhance their self-service capabilities by uniting customer experience from multiple service channels – web, mobile or others.
Baltic Amadeus was delighted to collaborate with one of the largest digital services companies in the Baltics – Bitė Group (further – Bitė), where we teamed up to improve their self-service customer experience by developing its unique mobile app. We gladly invite you to learn more about the mobile application development project by reading the case study below.
Situation
The Baltic digital services company – Bitė provides integrated mobile, media, fixed broadband and PayTV services. Formed in 2005, Bitė is currently owned by a global US investment company Providence Equity Partners. Bitė unites telecommunications companies in Lithuania (Bitė Lietuva, Mezon) and Latvia (Bite Latvija, Baltcom LV) as well as media business across all Baltic states, including Estonia (TV3 Group: Home3, Go3 OTT, M-1 and others).
Bitė is considered one of the fastest-growing and leading digital services groups in the Baltics. Despite having a self-service platform on the browser, Bitė grew to a need to launch its own mobile application.
Looking for a technology partner that can develop a functionality-rich mobile app, Bitė decided to work with Baltic Amadeus, whose high service quality and expertise were already proven by previous collaborations on Bitė’s IT projects.
Solution
The all-uniting goal of the project was to deliver a user-friendly mobile app that combines flexible self-service capabilities, such as easy app use outside of the communication zone, a smooth flow of personalised offers and notifications; eSIM virtual card service, which allows users to access news in Lithuania and Latvia and other.
The Baltic Amadeus team has provided technical leading, architecture, project management, analysis, development, and quality assurance services – ensuring that the newly developed mobile application meets clients’ needs technically and adds convenience to every step of their users’ journey.
Using different technologies and tools for adapting a mobile app for Android (Kotlin, Dagger 2 Rxjava 2, Android architecture components, Room, BlueConic) and iOS (Swift, RxSwift, Realm, BlueConic), Baltic Amadeus developed a mobile app that has the same rich functionality on both operational systems.
Added value
With the new mobile app, Bitė users can now easily enable various functions: access and manage Bitė services 24/7; monitor GB, MIN and SMS usage for the current month; view and pay bills for the last 6 months; review details of purchased equipment or service; check their payment history; and many additional services.
A technologically solid mobile application not only became a great addition to current Bitė’s customer journey but also created valuable business benefits. Bitė ensured the retention of existing users by meeting their needs, also attracted new users, grew their sales through personalised offers and raised the number of active mobile app users.
Moreover, the mobile app development was successfully implemented within two different markets – Lithuania (Mano Bitė) and Latvia (Mana Bite) – where the total number of active app users reached more than 100 000. Until this day, the strong apps’ (Mano Bitė and Mana Bite) functionality is validated by the 4.5/5 rate of nearly 8 000 App Store users and 4.3/5 rate by more than 14 000 Android users (data was updated in March 2023).
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