How can business remain in the presence of coronavirus?

The corona virus will undoubtedly change consumer behaviour and business routines.
Irmantas Bankauskas, Sales Director of Baltic Amadeus, advises: “It is important for business to be able to act quickly, flexibly and adapt to changing conditions. Whatever business, e-commerce can become a salvation at the moment: if a customer wants to shop, he does not need to leave the house, he also receives the desired product or services directly to the home, spends less time, saves the company’s resources. According to Irmantas, it is a mistake to think that the current situation is a disastrous situation for small businesses. “Small businesses can often adapt more quickly and efficiently to environmental changes. We are increasingly being asked for individual and specialised IT solutions, for digitalisation consultations – there is no shortage of examples that any industry can adapt to changing circumstances using the most advanced IT tools.”

For example, we have updated the website of Kino Pavasaris, and the government has temporarily banned mass events due to the threat of the coronavirus, which has made it a springboard for this organisation in a fully digitised format, when it can no longer meet the viewer live. According to the sales director of Baltic Amadeus, it should not be forgotten that e-commerce has no borders. For example, for one of the largest networks of international pharmacies, Baltic Amadeus updated the online store, carried out banking integrations and applied it to the Latvian market. “E-commerce stores are already announcing that they are looking for new employees, encouraging contactless billing and withdrawing goods – the relevance of IT solutions is not diminishing in recent times, but is increasing,” he said.

4 out of 10 people in the country buy something online at least once a month, and a tenth buy it at least once a week, according to a survey conducted by Kantar Atlas last year. Most of the country has acquired the habit of buying tickets to events, electronic goods, insurance services online. Clothing is the third most popular category – more than one in four people have bought them online.