The power of mobile app UX: how to use it?

2024 08 09 · 7 min read

Some mobile apps immediately engage users, making them willing to spend significant time on them. However, other mobile apps are off-putting and leave bad impressions that are quickly shared with other users. It is the user experience (UX) that makes the difference. 

This is particularly significant today. Given that the average mobile phone user spends about 3:30 hours on their device daily, with 90% of that time spent using mobile apps. Therefore, mobile app development should be a thoughtful and purposeful process. App developers must give users a compelling reason to use apps repeatedly. Without this, consumers get frustrated, and companies lose billions due to poor UX. 

This is the true differentiator in a landscape where users have millions of apps at their fingertips. Let us explore what makes a mobile app experience not just good but truly exceptional – and discover if it is easy to achieve. 

Understanding UX/UI design in mobile app development 

UX/UI design is the process of creating products, systems, or services that provide meaningful and relevant experiences to users. This involves understanding users’ needs through research and developing products that meet or exceed their expectations. 

Generally, the mobile app development process is about creating an enjoyable, seamless, and intuitive interaction between users and their apps. It goes beyond just making an app look good. Smooth UX ensures it feels right to use. Think of it as crafting a journey that users embark on every time they open the app, where every touchpoint is thoughtfully designed to be easy and delightful. Yet, building and maintaining convenient mobile experience is a complex task. 

5 challenges of achieving great mobile app UX in mobile apps 

Designing exceptional UX is not as easy as a walk in the park. Here are five key factors that can impact UX on your mobile phone app: 

Poor accessibility 

About 16% of people globally have disabilities, and 51% of those over 50 need reliable clickable elements. Ignoring these needs can result in poor accessibility, making a mobile app or some of its functions possibly unusable by users with special needs. 

Mobile app testing 

Great UX relies on various factors like functionality, speed, ease of use, and aesthetics. With over 9000 mobile devices in use globally, thorough testing is crucial. Without proper testing, ensuring high-quality UX becomes more challenging and way more expensive to maintain. 

Contextual design in mobile app development 

In mobile app development, contextual design considers the environment in which an app is used, including internet connectivity, ergonomics, and user psychology. Ignoring these factors can negatively impact UX. Understanding the user journey helps in creating compelling designs. 

Managing interruptions 

47% of users find constant notifications disrupt app functionality. While some interruptions are inevitable, smart UX decisions—like placing essential buttons or information away from notification areas—can minimise user frustration. 

Meeting expectations in mobile app development 

Modern users expect high standards from top apps like Instagram, Airbnb, and Revolut. With 76% demanding personalised experiences, if an app fails to adapt to these high expectations and the latest trends, users will likely switch to alternatives offering better UX. 

By prioritising these factors, developers can create mobile apps that not only meet but exceed user expectations, ensuring lasting engagement and satisfaction. 

What are React Native apps? 

React Native is a popular framework that allows developers to create mobile applications using JavaScript and React. Unlike traditional native development, which requires separate codebases for iOS and Android, React Native enables developers to use a single codebase for both platforms. Here are some key benefits of React Native apps: 

Overall, React Native makes creating high-quality mobile phone applications easier and more efficient, making it a favourite among developers for cross-platform app development. 

Why UX/UI design matters in native apps 

Native apps are mobile applications developed specifically for a particular operating system (iOS or Android) using the platform’s native programming languages and tools, ensuring optimal performance and user experience. 

Mobile phone apps have become the go-to choice for many users over web applications, and it is not difficult to see why. Smartphones offer incredible convenience and versatility. People can easily use them on the go, switch screen orientations, and multitask with just a few taps. 

Since the App Store launched in 2008, the number of mobile app users has skyrocketed, highlighting the growing importance of mobile UX. Here are a few key reasons why UX/UI design is a game-changer in mobile application development: 

Ease of navigation 

UX/UI design ensures that apps are easy to navigate and cater to all users, including those with disabilities. This flexibility enhances usability and ensures everyone has a smooth experience. 

Better mobile app engagement 

Great mobile UX boosts user engagement. According to Net Solutions’ report, users buy from brands with easy and helpful mobile UX. Those who enjoy your app tend to stay and spread the word. 

Reduced user frustration 

With mobile devices’ limited screen space, a well-designed UX helps users navigate app features effortlessly, preventing them from feeling overwhelmed and ensuring a frustration-free experience. 

Higher ROI 

Investing in UX design can pay off significantly. Statistics from giant enterprises like Google and Microsoft show that for every $1 invested in UX, the return can be as high as $100. 

Ultimately, effective UX/UI design in native apps can transform customer experiences, driving engagement, satisfaction, and profitability to new heights. 

Best practices for building a convenient UX in native apps 

Creating a smooth mobile app UX involves careful planning, thoughtful design, and hands-on prototyping and testing with real users. Here are some best practices to follow: 

Conduct user research 

Understanding your target audience is crucial. Conduct surveys, interviews, and usability tests to gather insights into user needs, preferences, and pain points. 

Prioritise accessibility of mobile app 

Ensure your app is accessible to all users. It includes those with disabilities. Use larger fonts, high contrast colour schemes, and intuitive navigation to make your app usable by everyone. 

Focus on performance 

Speed is critical for mobile apps. Optimise your app’s performance to ensure quick loading times and smooth interactions. This includes efficient coding, compressing images, and minimising the use of heavy animations. 

Simplify mobile app navigation 

Keep the navigation simple and intuitive, ensuring users can effortlessly find what they need. Use easily recognisable icons, clear and concise labels, and a logical flow that guides users seamlessly through the mobile app. 

Personalise the experience 

Personalisation is crucial for user satisfaction, particularly when addressing the distinct needs of Android and iOS users. Android users often value customisation and specific UI functionality, while iOS users typically prefer a clean, consistent interface. Tailoring content and notifications to these preferences can significantly enhance user engagement, making each user feel the native app is designed with them in mind. 

Test across different mobile devices 

Given the variety of mobile devices available, test your app on multiple devices and operating systems to ensure it works flawlessly everywhere. This includes checking for responsive design and touchscreen usability. 

Gather feedback and iterate 

User feedback is invaluable. Continuously gather feedback from users and use it to improve your app. Regular updates based on user input can keep your app relevant and engaging. 

Having a mobile app that aligns with your business and users’ needs can differentiate your company in the competitive market. No matter your company’s size or industry. 

As a long-year mobile app development provider, we know that prioritising end-users’ experience can lead to your product success. And it can start with one consultation.  

Are you interested in uplifting your current mobile app? Or maybe building a new one from scratch? We are here to consult and guide you to the most suitable offer for your business. Click to book your consultation now.