Let’s work together
Want to discuss potential opportunities? Pick the most suitable way to contact us.
Book a call+370 5 2 780 400
info@ba.lt
User experience services for a Norwegian communication software provider
Within the years of digitalisation, the need for user experience (UX)rather moved from ‘the hype’ to a ‘foundation’ of any digital solution.
As customer expectations evolve towards seamless experiences across various digital channels, businesses react accordingly. Therefore, we are happy to share a case study delving into the UX journey of Omnicus, a Norwegian communication software provider.
This case study outlines the client’s initial requirements, our collaborative approach, the project process, and current outcomes.
Situation
Omnicus is a Norwegian communication software provider that empowers businesses to facilitate communication across various channels – including phone, email, live chat, SMS, and social media – to enhance sales and fuel expansion.
Given the diverse products and services Omnicus offers, they encountered the need to simplify and enhance the current user experience for their customers. This is why they sought a reliable partner to create and implement their UX strategy, including the uplift of Omnicus UX/UI design.
After reviewing a demo of project tasks from several vendors, Omnicus chose to collaborate with Baltic Amadeus, which conducted a thorough situation analysis and proposed a unique design solution.
Solution
Initially, we conducted workshops to assess the client’s current UX landscape across various design considerations. Our team proceeded to analyse the existing product’s UX, functionality, and competitors’ offerings.
After analysing the assessment results, we moved to the planning and implementation part. This consisted of continuous UX/UI consulting, UX/UI design and preparing interactive prototypes for potential customer demonstrations. All provided UX/UI design decisions follow Design Thinking, human-centred design principles, core UX methodologies and the WCAG international standard.
Furthermore, we introduced new ways of working to address additional client requirements. As a result, the project team was joined by a senior business analyst to strategise product documentation and implementation. Additionally, a senior developer joined the team to oversee frontend development using React, Tailwind, and Storybook.
Added value
The set of completed tasks has already created several benefits for the client. Firstly, the executed UX assessments provided clear insights for crafting a tailored UX strategy, leading to more effective outcomes aligned with the client’s needs.
In the UX/UI design phase, we fostered collaboration by visualising and testing potential solutions iteratively, resulting in refined and user-centred designs. Additionally, our continuous UX/UI consulting ensures that design decisions are well-informed and optimised for success. We also offered knowledge-sharing sessions and established a knowledge database so that everybody in the company knows the reasoning behind design decisions.
Lastly, ongoing frontend development sets a functional user interface that covers accessibility, usability and intuitive design. This ensures an easy-to-use user experience and enables customers to use Omnicus services in the most efficient way.
Other projects
Power BI solution for the global tobacco provider
JTI Lietuva
Reliable marketplace platform for used car trading
Data warehouse modernisation for the international tobacco company
JTI Lietuva
Unified IT systems for the debt company
Drupal-based CMS for a leading tobacco company worldwide
JTI Lietuva
Solar energy trading solution for the international energy company
Progress OpenEdge development and system testing services for a Swiss company
Optiwork
AWS-based automated reporting and billing solution for the US transportation company
Clever Transco LLC
Azure-based solution that cut infrastructure costs by over 4 times
ProMark
Data/API Hub solution for the international ferry service provider
TT-Line
Security assessment and InfoSec training for a global media company
Internews
Infrastructure and data migration assessment for agricultural retail provider
Lytagra
Upgraded analysis platform boosted paid user base by 43%
Börsdata
In-depth penetration testing for a specialised Lithuanian bank
General Financing Bankas
Mobile app for the fastest-growing payment solutions provider in Lithuania
ConnectPay
Mobile app development for the largest insurance company in the Baltics
Lietuvos Draudimas
Boosted sales performance for the leading digital services company in the Baltics
Bitė
Highly rated mobile app for Baltic digital services company
Bitė
Progress OpenEdge solution for the US medical billing and management service provider
Professional Billing, Inc.
Efficiency-driven ordering and billing system for large-scale military training
WilNor Governmental Services AS
High-performing eCommerce platform for one of the largest pharmacy providers in the Baltics
EUROAPOTHECA
AWS-based mobile banking solution for the financial institution
LCCU
Fully automated and scalable leasing solution for DNB Bank
DNB BANK
Ensured IT security & GDPR compliance for the international web hosting provider
Hostinger
Convenient daily banking solution for credit unions
KREDA
Mobile banking app for DNB bank
DNB bank
Performance monitoring solution for the global shipping company
Shippersys
Custom Business Intelligence solution for a global maritime company
Shippersys
Crisis management system for Norway’s educational institutions
Akershus County
eCommerce platform for the global maritime Enterprise Asset Management provider
Star Information Systems
Innovative eCommerce solution that enhanced customer experience for electricity consumers
UAB Technologijų ir inovacijų centras
Web and mobile applications for preschools to ensure children’s safety
FamWeek
Fully upgraded communication platform for the Norwegian telecoms company
SIMCOM AS
eCommerce reservation platform for the Norwegian Aviation Museum
Norwegian Aviation Museum
Data visualisation solution that highly increased business productivity
UNIPARK